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Despite the market downturn, Apple’s sales this year have not decreased or been affected

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According to several sources close to Apple, Apple is still asking assemblers to make 90 million iPhone 14 units this year, or nearly the same as last year, despite the global smartphone market forecast. demand is decreasing. In addition, the business is expected to produce a total of about 220 million iPhones by 2022, about the same as the previous year.

Apple’s prediction reflects its confidence in its ability to weather the effects of a drop in global consumer spending on smartphones and other products.

Despite the market downturn, Apple's sales this year have not decreased or been affected 1

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The number of iPhone users is increasing

In the second quarter of this year, the worldwide mobile phone market decreased by 9% and IDC, a well-known information technology industry research and consulting firm, has forecast that mobile phone sales will decline. 3.5% by 2022.

However, according to several sources close to Apple, when demand for Android devices dropped, the desire for new Apple products skyrocketed. Due to the fact that consumers are still willing to pay more for luxury items.

The biggest iPhone maker that is Hon Hai has predicted that its upcoming sales of smart consumer electronics will not change significantly in 2022. This message shows us the appeal from Apple products to users.

According to market news, iPhone 14, iPhone 14 Max, iPhone 14 Pro and iPhone 14 Pro Max are the four new iPhone models that Apple will soon introduce. The Pro version is expected to have a significantly better front camera than the normal iPhone 14 version, a new rear camera system with a 48 million pixel sensor, lower bezels, a faster A16 chip and a completely new front camera cluster. .

Prominent Apple analyst Ming-Chi Kuo recently stated on Twitter that the two more expensive iPhone 14 Pro models will increase the average selling price of the iPhone 14 series by about 15% from $1,000 to $1,050 over the previous model. iPhone 13.

iPhone 14 coming soon

In recent years, Apple’s annual new iPhone production has reached 75 million units. Apple has raised its target to 90 million units by 2021, predicting retail demand will increase as the Covid-19 epidemic is brought under control in many regions thanks to increased vaccinations. In 2021, the company also hit records in revenue and profit.

This year, the iPhone is expected to continue to push Apple’s market expansion. Although sales of other items, including Mac computers and wearables, fell short of forecasts, Apple’s third-quarter revenue for both iPhones and iPads grew stronger than expected. For the quarter, nearly half of Apple’s revenue came from the iPhone division.

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